Marketing, websites, and content, written plainly.
Practical ideas on messaging, websites, and marketing that actually compounds. Written for busy owners and operators, not other marketers.
3 Questions to Ask Before You Hire a Marketing Agency
Three questions almost no buyer asks before hiring a marketing agency, what to listen for in each answer, and the timeline you should actually…
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The 90-Day Plan for a B2B Company With No Marketing Department
If a 20-person B2B firm had 90 days and no marketing hire, here is what we would do first, second, and third, plus what…
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How to Clarify Your Message Before You Spend a Dollar on Marketing
You are too close to your business to describe it well. The step-by-step process we use to clarify a company message, with a real…
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Your Site Gets Traffic But No Leads. Here Is What I Check First.
Traffic but no leads is almost never a traffic problem. The exact order a marketing practitioner checks a site in when visitors arrive but…
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Fractional CMO, Agency, or In-House: How to Pick the Right Marketing Help
Fractional CMO, agency, or an in-house hire? What each one is actually good at, when to use which, and the single question that matters…
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What It Actually Costs to Hire a Marketing Agency
A clear look at what hiring a marketing agency really costs, what drives the number, and how to compare options.
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Your Newsletter Should Make You the Obvious Choice
A newsletter done right keeps you top of mind until the moment a buyer is ready. Here is how to make yours the obvious…
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The 90-Day Point Where Marketing Either Compounds or Dies
A campaign is a burst of effort. A system is what makes that effort worth more next month than it was this month.
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The 5-Question Homepage Audit
Five questions your homepage should answer in under ten seconds. Score yours and find the gaps.
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