Marketing, websites, and content, written plainly.
Practical ideas on messaging, websites, and marketing that actually compounds. Written for busy owners and operators, not other marketers.
How StoryBrand Changes When You Sell to Businesses
StoryBrand is the best starting point for a confusing message, but selling to businesses bends the framework. Three fixes, a real before-and-after, and what…
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The First Three Things I Check on Any Homepage (and Why a ‘Nice’ Site Scores a 65)
When I audit a homepage I look for three things before anything else. Here they are, why a site that looks fine still scores…
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4 Things Your Website Needs to Get Recommended by AI Search
AI search is now a measured channel in your analytics. Four things your website needs to get read, trusted, and recommended by ChatGPT, Claude,…
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3 Questions to Ask Before You Hire a Marketing Agency
Three questions almost no buyer asks before hiring a marketing agency, what to listen for in each answer, and the timeline you should actually…
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The 90-Day Plan for a B2B Company With No Marketing Department
If a 20-person B2B firm had 90 days and no marketing hire, here is what we would do first, second, and third, plus what…
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How to Clarify Your Message Before You Spend a Dollar on Marketing
You are too close to your business to describe it well. The step-by-step process we use to clarify a company message, with a real…
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Your Site Gets Traffic But No Leads. Here Is What I Check First.
Traffic but no leads is almost never a traffic problem. The exact order a marketing practitioner checks a site in when visitors arrive but…
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Fractional CMO, Agency, or In-House: How to Pick the Right Marketing Help
Fractional CMO, agency, or an in-house hire? What each one is actually good at, when to use which, and the single question that matters…
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What It Actually Costs to Hire a Marketing Agency
A clear look at what hiring a marketing agency really costs, what drives the number, and how to compare options.
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