Northeast Acquirers Association

The Northeast Acquirers Association runs one of the payments industry’s longest-standing regional conferences. The event itself was strong. The marketing around it had not kept pace, and the months between conferences went quiet.

The situation

NEAA had decades of credibility and a loyal base, but its presence lived almost entirely in the few weeks around the show. The website felt dated, the email list went mostly unused, and there was little to keep members engaged once they went home. Growth had flattened, and the team was doing the marketing on top of running the event.

What we built

We treated NEAA as a year-round brand rather than a once-a-year event. That meant a refreshed website, a recap film built to sell the room to next year’s attendees and sponsors, a steady social presence, and an email newsletter that keeps members warm between conferences.

The 2026 recap film. The kind of thing a prospective exhibitor watches and decides to book a booth.

What changed

Attendance grew from around 650 to more than 1,000. Exhibitor and sponsor inventory sold out. Just as important, NEAA stopped going dark between shows. The recap film, the newsletter, and consistent social gave the association a reason to stay in front of members all year, which is what turned a good event into a growing one.

What is next

The system runs on a rhythm now. Each event feeds the next one: footage becomes the recap, the recap drives registrations, and the newsletter keeps the room full in between. We keep it all moving so the team can focus on the show itself.