Orion Federal Credit Union Case Study | The Haven Agency
Orion Federal Credit Union

Orion Federal Credit Union

Brand Video, 30-Second Commercial, Billboards

What Haven runs for them

Orion Federal Credit Union competes with banks that outspend it many times over. The job was to make Orion feel bigger and warmer than its budget, on screen and on the highway.

What we built

We produced a brand video to tell the Orion story, a 30-second HELOC commercial built for broadcast and paid placement, and billboard creative to carry the brand across the market. Every piece was made to work together, not as one-off assets.

The Orion brand film.

The 30-second HELOC commercial.

Orion billboard design
Out-of-home creative built to carry the brand across the market.

Why it works

A credit union does not win by shouting louder than the banks. It wins by feeling more human. The video and out-of-home work give Orion a presence that punches well above its spend.

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