StoryBrand is the best starting point for a confusing message, but selling to businesses bends the framework. Three fixes, a real before-and-after, and what messaging work actually costs.
The First Three Things I Check on Any Homepage (and Why a ‘Nice’ Site Scores a 65)
When I audit a homepage I look for three things before anything else. Here they are, why a site that looks fine still scores around 65, and the most expensive problem I have found that the owner never saw.
Your Site Gets Traffic But No Leads. Here Is What I Check First.
Traffic but no leads is almost never a traffic problem. The exact order a marketing practitioner checks a site in when visitors arrive but nobody converts.
How to Clarify Your Message Before You Spend a Dollar on Marketing
You are too close to your business to describe it well. The step-by-step process we use to clarify a company message, with a real payments-client result.
The 90-Day Plan for a B2B Company With No Marketing Department
If a 20-person B2B firm had 90 days and no marketing hire, here is what we would do first, second, and third, plus what lean teams waste the most time on.
3 Questions to Ask Before You Hire a Marketing Agency
Three questions almost no buyer asks before hiring a marketing agency, what to listen for in each answer, and the timeline you should actually expect.
Fractional CMO, Agency, or In-House: How to Pick the Right Marketing Help
Fractional CMO, agency, or an in-house hire? What each one is actually good at, when to use which, and the single question that matters more than cost.
What It Actually Costs to Hire a Marketing Agency
A clear look at what hiring a marketing agency really costs, what drives the number, and how to compare options.
Your Newsletter Should Make You the Obvious Choice
A newsletter done right keeps you top of mind until the moment a buyer is ready. Here is how to make yours the obvious choice.
The 90-Day Point Where Marketing Either Compounds or Dies
A campaign is a burst of effort. A system is what makes that effort worth more next month than it was this month.