Being on camera is not something most people do every day, so we work to make the process as smooth and stress-free as possible. Below are the most common questions we get before a shoot, with everything you need to feel prepared and confident.
1. Who should write the script?
You have a few options. You are welcome to write it yourself, which puts everything in your own words, and we will build the visuals around it.
If you do write it yourself, we strongly recommend following the StoryBrand and Marketing Made Simple frameworks. They focus on identifying the problem, solution, and result while establishing credibility and inspiring action. That is the foundation for all the messaging we create.
You do not have to do it alone, though. Writing the script is part of our pre-production process. We are happy to draft it, and you can tweak the wording so it sounds like you, while we stay inside a framework that works.
2. How do we prepare for the shoot?
The first step is finalizing the script. That gives us the words to communicate visually. But there is more to it than the words.
At least a week before the shoot, we provide a storyboard, a combination of the script and the visuals that go with it. We use it to map out:
- Text animations, graphics, or slides that need to be included
- Brand alignment with your website or other materials
- Shot planning: how many shots, drone shots, establishing shots
This makes production day efficient. Once the storyboard is set, we share it so you can confirm everything aligns with your vision and add any ideas.
3. What should I wear on camera?
A few simple guidelines help you look your best:
- Avoid patterns like stripes or gingham, which can distort on screen.
- Stick to solid colors. They are easier on the eyes and look better on camera.
- Wear brand colors where you can.
- Branded clothing is great. If you have a shirt or jacket with your logo, wear it.
Most importantly, be yourself. If you normally wear jeans and a T-shirt with clients, wear that (maybe elevated a little). If you usually wear a suit, wear a suit. The goal is to look natural and comfortable while staying aligned with your brand.
4. Do I need to memorize the script?
We have two approaches to filming:
- Teleprompter. If your script is finalized and needs to be delivered word-for-word, we provide a teleprompter. No memorizing, and you stay on message.
- Interview style. If you would rather not follow a script exactly, we take an interview approach so you can answer questions naturally and the video feels conversational.
Either way, AI tools now help us extract the best quotes and moments from interview responses, so we can pull the strongest statements from your answers.
5. How long until I see the final video?
This is a must-ask during pre-production. The timeline depends on the complexity of the edit, the number of videos, and any extra graphics or animation. Some videos take a week; others take a month. If you are on a tight deadline, tell us early. For a multi-video project, we can schedule releases, for example filming all at once and delivering one video per month.
Final thoughts
Answering these questions ahead of time keeps production smooth and efficient. If anything else comes up, reach out. We are here to make sure your video is professional, effective, and aligned with your brand.
