B2B Marketing Agency: Ads, Email, Social | The Haven Agency
Marketing & Funnels

Ads, email, outreach, and social. All saying the same thing.

Most companies run these as four disconnected efforts and wonder why none of them compound. We run them as one system on one message, so each channel makes the others work harder.

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A campaign plan sketched across a whiteboard
36% best email open rate for Eagle Processing, against a 21% industry average
750K+ targeted impressions to treasury buyers for Redbridge
1,000+ in the room at the NEAA conference, up from 650, sponsors sold out
The need

You are paying for four channels and getting the benefit of about one.

The ads say one thing, the newsletter says another, and the social account sounds like a third company entirely. Each piece does a little work on its own. None of it stacks, so a prospect who sees you three times is no closer to calling than one who saw you once, and the budget starts over every month.

01

Every channel got started separately.

Someone ran ads for a quarter. Someone else started the newsletter. Nobody wrote down what the company actually says, so each one invented its own version.

02

Nothing points anywhere in particular.

Ads land on a homepage. The newsletter links to a blog. There is no page built for what that specific person was just told, so interest dissipates.

03

You cannot tell what worked.

Conversion tracking was never finished, so the reporting shows impressions and clicks and nothing about pipeline. Every budget conversation becomes an argument about vibes.

04

It stops the moment you get busy.

Posting and sending depend on someone internal having a free afternoon. Two months of silence undoes a year of momentum.

Tell us which one is yours
What we run

Four channels. One message underneath all of them.

Take one or take the set. The message work happens first either way, because it is what makes the channels reinforce each other instead of competing.

An online advertising campaign being planned
01

Online advertising

LinkedIn, Meta, and Google. We test the hook and the message at small spend first, then put budget behind whatever actually converted.

  • Creative, copy, and audience built together
  • Hook testing before scale, never after
  • Reporting you can read without a call

Redbridge: 750,000+ targeted impressions to treasury buyers.

An email newsletter laid out on a phone screen
02

Newsletters

Written, designed, coded, and sent on a schedule. The channel you own outright, and the one most companies let go quiet.

  • A real editorial calendar, not sporadic sends
  • Built and sent in Mailchimp, start to finish
  • Written to be useful, so people keep opening

Eagle Processing: 36% best open rate against a 21% industry average, across 22 sends to ~2,400 agents.

A cold outreach sequence and landing page
03

Cold outreach funnels

Sequences, proof assets, and the landing pages they point at. Built to start conversations rather than to pitch strangers.

  • Sequences written around one specific problem
  • Case studies and one-pagers that earn the reply
  • Landing pages built for the list, not the homepage

Built for Eagle Processing's FTR program alongside their newsletter.

Social media content planned across a calendar
04

Social media

Consistent posting and real engagement, tied back to the same message everything else carries. Mostly LinkedIn for B2B, because that is where the buyers are.

  • Posts built from work you are already doing
  • Engagement, not just scheduling
  • Carousels and video, not link dumps

Northeast Acquirers: 70,537 LinkedIn impressions and +349 followers in a year.

Email figures measured in Mailchimp across 22 sends; the 36% figure is the best-performing send and the average across all of them was 24%. LinkedIn figures measured over a rolling 365 days, counting views rather than unique people. Attendance figures from the association.

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The opportunity

Run together, each channel makes the next one cheaper.

This is the whole argument for a system over a set of campaigns. One piece of work gets used four times, and the audience hears a consistent story instead of four unrelated ones.

Advertising earns the first impression

Paid reaches people who have never heard of you and sends the warm ones to a page built for exactly what the ad promised.

The newsletter holds the relationship

Most B2B buyers are not ready now. Email keeps you in the room for the eight months before they are, at no additional media cost.

Outreach starts the conversations

Sequences go out backed by the same proof assets the ads and the newsletter already made familiar, so the name is not cold any more.

Social makes all of it look consistent

Anyone who checks you out between touches finds a company that sounds the same everywhere. That is what makes the first three believable.

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The process

You will know whether we can help on the first call.

We do not open with a channel recommendation. We open with what you sell and who has to hear about it, because that decides the channels.

1

Tell us what is not working

A short message or a call. You get an honest read on whether this is a job for us, within one business day.

2

We settle the message

What you do, who it is for, and why it beats the alternative. Everything downstream gets easier once this is written down.

3

We fix the tracking first

Nothing gets scaled until conversions are actually recording. Spending into broken reporting is how agencies hide.

4

We test small, then scale what worked

Four to six weeks before the numbers mean anything. Anyone promising leads in week one is guessing.

Start the conversation
Start here

Tell us what you are trying to grow.

We will listen, ask the questions that matter, and tell you honestly whether we can help. One business day, usually sooner. If paid is the wrong move right now, we will say so.

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